TikTok content creators who make a living promoting their businesses and personal brands on the app were afraid that they would have to find new ways to engage consumers and make money as the app’s future in the United States remained uncertain.
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“I’m a 58-year-old content creator that found a seat at the table that’s not available on Instagram,” Zavorskas said. “I spoke to small businesses in the last three days that have sobbed on my livestreams, afraid they’ll have to lay their employees off tomorrow morning,” Cianci said. “They are so afraid because they have other people’s lives in their hands.”“The community on TikTok is like nothing else, so it’s weird to not have that anymore,” she said.
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