Social media influencers who rely on platforms to run their business say they're worried about the trends these companies are following regarding verification and security as new services roll out this month.
Twitter started requiring users to pay for its Twitter Blue service on Monday to get two-factor authentication by text message. Meta Verified began testing in the U.S. late last week.
Meta began testing out its new service in Australia and New Zealand for both Facebook and Instragram users. In addition to verifying your identity with a government ID and offering proactive account protection, the company also included prioritized comments and more opportunities for content to be recommended. The company told KPIX in an email that the feature was designed particularly for smaller creators.
Meta began testing its verified service in the U.S. on Friday and sent another email to KPIX updating its approach to the feature. A company spokesperson said the same day they reviewed the feedback and decided to take more time before expanding the component on reach and visibility outside Australia and New Zealand.
"The whole verification on Twitter became I think hugely problematic. The badge used to be that you knew you were following the right person, and this was an authentic account. Once someone could pay for that verification, that whole authentication thing was off," said Matt Cabot, a professor of public relations at San Jose State University."People should be slow to believe and slow to retweet, we don't want to be in the misinformation business.
"If we believe everything we see without some sort of verification, we could be part of the problem as opposed to the solution," Cabot explained.
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