Ross Meyercord, CEO of Propel Software. Read Ross Meyercord's full executive profile here.
In an era where political divisions often seem insurmountable, there's an underlying consensus among American consumers that transcends party lines: the importance of sustainability.
The data shows consumers, regardless of political affiliation, are putting their hard-earned money towards brands and products that elevate environmental causes. And those brands that accurately communicate their environmental practices to consumers are being rewarded by consumers with increased revenue and greater loyalty.
As the architects of products and services that define our daily lives, we have a responsibility to embed sustainability into the fabric of our business practices. It’s up to us to reimagine how we design, manufacture and dispose of products, ensuring that every step of the lifecycle minimizes its environmental impact and promotes a circular economy.
Despite the tumultuous political climate of the past decade, there's common ground to be found in the values we share as consumers and citizens. And, the message we as business leaders should be taking from it is: Aligning with sustainable practices is not just about catering to a niche market but resonating with a broad, bipartisan consumer base.
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