A group with close ties to the conservative Club for Growth is jumping headfirst into the campaign cycle this week, launching a $3.6 million ad campaign as part of its efforts to block former President Donald Trump from winning the GOP presidential nomination in 2024.
The Win it Back PAC will air its first media ad campaign on Tuesday and is scheduled to run the video through the end of the month. The 60-second ad, simply titled “John,” features a former Trump supporter expressing his concern over the former president’s candidacy in 2024 — acknowledging that Trump may not be the best candidate for Republicans to win back the White House.“I love Donald Trump. I love what he did. Once he got in office, I thought it was a breath of fresh air,” the voter said.
The ad campaign seeks to take a softer tone that highlights Trump’s weaknesses while not directly attacking the former president directly, a spokesperson with the PAC told the Washington Examiner. Rather, the group noted it would work to advance a presidential candidate who can win the general election while maintaining the “legacy that Trump has built.”
The first ad blitz comes just days after the Win it Back PAC filed paperwork with the Federal Election Commission last week with the goal to target Trump during the primary cycle and boost other GOP contenders. The super PAC is independent of the influential Club for Growth PAC, but the groups share several staff members.
The new political action committee is the club’s latest attack against Trump as he seeks a return to the Oval Office next year. The organization snubbed the former president earlier this year when it declined to invite Trump to its annual donor retreat in Palm Beach despite hosting a slew of other GOP presidential contenders.
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