Conor McGregor's portrayal of the villain Knox in the remake of Road House on Amazon Prime drew over 50 million viewers during its first two weekends. McGregor's star power and social media presence played a significant role in driving engagement and awareness around the film.
We know Conor McGregor is the biggest star in the history of mixed martial arts, but it’s clear he’s also made quite a splash in film. McGregor played the villain Knox in the recently released remake of the classic action film Road House on Amazon Prime . The Amazon MGM film drew over 50 million viewers on Prime during its first two weekends, making it Jake Gyllenhaal was the leading man as he played Dalton, the role made famous by deceased legend Patrick Swayze.
In, I praised the Academy-Award-nominated actor for his portrayal of Dalton, but I wondered whose star power was the major driving force behind the movie’s massive popularity. Considering the original was released 35 years ago, it’s not like the concept was at the forefront of the world’s mind.. They provided some staggering numbers that prove McGregor’s social media presence was a significant component in driving engagement and awareness around the remak
Conor Mcgregor Road House Remake Film Amazon Prime Viewership Engagement Awareness
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