'There's a real goal to get people outside, get more kids outside. There's a real focus on equity and equitable access to the outdoors.'
"The governor, obviously, from the very first time I mentioned this idea to him — which was my very first week on the job — he loved it," Hall says.". That's what he's known for. I think he could see the potential. Mayor Mike Johnston loved it in that similar fashion."
Hall often describes his vision for the Outside Festival as the outdoor recreation industry's version of South by Southwest, the annual celebration of music that brings thousands of people and more than $200 million a year to Austin, Texas."That's our hope, that it will bring a similar economic benefit to Denver and Colorado," Hall says.
The Outside Festival took root in part because Outdoor Retailer, a business-to-business event and the outdoor recreation industry's largest gathering, pulled out of Denver two years ago. It had started in Salt Lake City in 1982, moved to Denver in 2017, and then returned to Salt Lake City after its Denver contract ended in 2022.
Other sponsors like Northface and Red Bull will help foot the bill. The State of Colorado"has put in about $440,000," which is mostly"what was unused from the Outdoor Retailer funding package," Hall says. "It wasn't all the hard" to secure those marquee musicians, Hall says, citing the help of marketing companies Groundswell Experiential and Superfly, which are putting the concerts together. He also gives"huge credit to our partner in this, Outside," for attracting big names in outdoor sports like Olympic snowboarder Shaun White and legendary swimmer Diana Nyad, the focus of an Academy Award-nominated film, for the festival's panels.
Hall is still figuring out how to transport kids and their families from those neighborhoods to the event for free, but adds that"I'm confident we'll figure something out."
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