The AFL has confirmed the contentious condensed format will not feature in the 12-game, 12-week 2025 season
AFLW general manager Emma Moore, former player Erin Phillips and executive general manager of football Laura Kane pose with the AFLW premiership cup.AFLW general manager Emma Moore, former player Erin Phillips and executive general manager of football Laura Kane pose with the AFLW premiership cup.the finals series starting this weekendThe congested fixture was largely unpopular and was cited as the cause of dour play and increased risk of injury.
“Our number one focus is growth,” Kane said. “We’ve been looking at what are the best time slots to encourage people to watch, what are the best time slots to get people in attendance.” “We were up in every metric, crowds, broadcast numbers and games, and I think the growth that we all want to see and work so hard to see in has been on display this year,” Kane said.
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