'We wanted to do something that will trend, bring the eyes to us, and it worked,' said Babes Wodumo's manager.
Records manager Sbu Ncube confirmed to TshisaLIVE the video was a publicity stunt to bring attention to her EP.
Responding to fans' concern about her tarnishing her brand, Sbu compared Babes to legendary artists Brenda Fassie and Mshoza who owned their truth.
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