The exec talks candidly about the effort to mine archives for film and TV projects, weathering an advertising downturn and a commitment to high quality digital video.
You have got to separate what consumers want and what advertisers want, because what we’ve seen on the consumer side is pretty strong demand for print magazines. Print advertising had been in decline — well, it’s actually up for us this year. We don’t think that it’s a growth business going forward. The vast majority of our readership is on digital rather than print.
How can you gain a foothold on these new platforms? And how do you stay on top of it, to make sure that you’re you are relevant? TikTok has taken over the world in some respects. Condé has iconic, established brands. But over the years, it has also launched new brands [The platform Them launched in 2017], it has acquired brands. Are you thinking of expansion, whether it’s developing new editorial brands or seeking strategic acquisitions?
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