It seems fair to wonder if we are witnessing the end of live entertainment as we know it. FWPro
, to advance the thesis that our culture’s overdosing on screens and gadgets has deepened our need for social gatherings and sensory experience. That philosophy drove my business plan to stage concerts in an intimate, 300-seat setting with close-up views of the artists, state-of-the-art acoustics, and the delicious aroma of food and wine made right on the premises, creating a magical experience that can’t be replicated with ones and zeros.
My mind raced with worry.
Second, the duopoly of the concert promoters Live Nation and AEG has led to a huge inflation of ticket prices and artist fees. By trying to outbid each other in the festival world, headline artist prices have skyrocketed, with the associated costs being passed on to the fans, many of whom are now jobless and suffering financially thanks to the national shutdown.
These are questions for our industry to work out, but the only way to do that is with a major recalibration of the financial relationship between the various parties–artists, fans, and venues–and a large dollop of trust. Clearly, we all need each other and none of us can proceed alone. But to make a comeback, we need to keep our expectations aligned and work together to share the risk.
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