'Clean beauty,' the idea of promoting healthy and environmentally friendly beauty products, is all the rage online and in big-box stores.
Copyright 2024 The Associated Press. All rights reserved– Julie Thurgood-Burnett had no idea that her COVID-19 lockdown whim of starting a lavender patch on her husband's family farm outside Toronto would turn into a small business. She had never been a farmer, but before long she had a bright purple field and a new hobby of creating lavender oil for her friends and family, who liked it so much she ran out.
Consumers have begun demanding sustainability and transparency from their beloved multi-step skincare routines, seeking out what's popularly known as “clean beauty”. But dubious claims about “green” and “pure” products abound. And"brands are changing their suppliers all the time,” said Homer Swei, senior vice president of healthy living science and consumer safety science at the Environmental Working Group, which offers a third-party certification for beauty products focused on human health. “So even if you spend $1 billion, did you find the supply chain today? Tomorrow will be different and it’ll be obsolete.”
Major beauty retailers Sephora and Ulta Beauty both have labels on certain products calling them “Planet Aware” or “Conscious Beauty,” respectively, but neither company would answer questions from The Associated Press about why certain criteria for those designations were chosen, how many of their total product offerings get those labels and whether they have plans to expand the number of those types of products.
Rina Clarke founded Buck Naked Soap Company when her infant son developed a skin reaction to traditional cosmetics. She said she's been “constantly disappointed” to find that she can't make soaps with certain highly desired scents, such as sandalwood and strawberry, because she's determined it would be impossible to do so by her company's set sustainability and health standards. Many species of sandalwood, for instance, have been overharvested and some are now facing extinction.
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