Companies Say They Want to Save the Planet—but They Can’t Agree How

Companies increasingly commit to being climate positive, but they disagree on what that means and how to measure it

Companies increasingly talk about being climate positive, but they disagree on what that means and how to measure it—a problem business leaders plan to start hashing out this week. Mounting concerns about rising temperatures and other environmental impacts from human consumption are propelling consumer-facing brands to make a variety of green pledges.

But the proliferation of terms tied to this effort is stirring debate and dissent.

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