Juneteenth is the newest federal holiday, but that doesn’t mean the Black community wants to see Juneteenth ice cream, T-shirts and streamers sold on every aisle.
At the same time, many in the LGBTQ+ community have been fighting to keep big brands out of pride, saying it takes the attention away from the month’s true meaning.
“Queer people were tired of police harassing them,” explained Avery Ware. “That was our most marginalized uprising standing up and fighting back against major forces and now it has been commodified to T-shirts at Target, and I love me some Target, but we’re kind of losing the plot here.” “First, I laughed because some of these things you just have to laugh at to kind of keep from crying like it’s ridiculous,” said Ware.
“Juneteenth is also a very radical holiday” explained Ware. “It’s a celebratory holiday, but it’s founded on a very radical principle and that’s what we try to capture in our festival.” The Indianapolis Children’s Museum apologized after it was called out for adding a racially insensitive dish to their menu, Juneteenth watermelon salad. The item has since been removed.
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