For more than 17 years, Common Sense Media has provided advice to parents trying to figure out whether movies, TV shows, digital media and apps are age-appropriate for their kids. Now the not-for-p…
The for-profit subsidiary will create and distribute “quality media experiences for kids,” said Common Sense Media founder/CEO Jim Steyer. “We think, based our unique brand and massive popularity among parents, kids and educators, that there’s an opportunity to potentially create and distribute new media and experiences in this space.”
As for whether Common Sense Media will review and rate the content produced by its commercial arm, Steyer said that has not been determined. “We have yet to create any content or distribute it,” he said. He added, “It’s rare to have this opportunity to build something new and mission-based… We have an opportunity to build something that is really reflective of Gen Alpha around what is happening now.” Common Sense Networks will create a range of services and content, including streaming video, podcasts, and social media content, “with the goal of meeting kids where they are,” said Berger.
“Eric is a very significant player in the entertainment industry, and we wanted to get a very experienced, seasoned executive to lead this initiative,” said Steyer. “We thought he was an excellent business operator… and he really cares about kids and family.”
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