The seasonal pop-up will highlight key pieces from the brand’s sock and loungewear offerings.
store in Brooklyn’s Dumbo neighborhood at 142 Plymouth Street on Nov. 10 to highlight key pieces from its assortment and offer its first in-person touchpoint to its customers in New York City, which is the brand’s top market, according to brand founder Jenni Lee. . “Bringing the brand to life in a physical space is just a wonderful way for people to experience what the brand is about.
Comme Si partnered with Elias Studio to design the pop-up. The store’s decor takes inspiration from a multitude of sources, including ‘70s Milanese interiors and traditional Korean Hanok architecture. The pop-up is expected to stay open through January. plans, Comme Si is planning pop-ups and other permanent retail stores in other key cities both in the U.S. and globally. The founder also stated the brand will be embarking on major collaborations next year.
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