A nonprofit's experiment building a Roblox game to develop charitable habits among children went so well that this year's campaign is expanding.
Get organized and transform your home with these Insider DealsThis image provided by Comic Relief US shows the virtual realm of the nonprofit's new 'Game to Change the World.' The wizard-led quests, which take place on the social gaming platform Roblox, are part of Comic Relief US' second annual Kids Relief campaign to build charitable habits among children while raising funds to fight poverty.
“It’s a little bit like me helping you, you helping me — all of us together. I love the idea of doing that in a game space,” Moore told The Associated Press. “It’s not meant to be a banner ad or a sign that says, ‘Do Good.’ It’s meant to be emblematic in the gameplay itself.” The campaign will culminate in a weekend music festival on Roblox beginning Sept. 13 that features rock band Imagine Dragons, whose lead singer. Virtual acts also include Conan Gray, Poppy, d4vd and Alexander Stewart — all musical artists who got their big breaks on YouTube.
The fit comes naturally, he said, considering that young people value experiences such as gaming over the material possessions that past generations might have bought at a charitable auction.But he finds that partners must overcome the negative stigma associated with online chat rooms. To its credit, Howard said, Roblox combines the creativity of popular competitor Fortnite with less “toxicity” because of its emphasis on cooperation over competition.
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Comic Relief US launches new Roblox game to help children build community virtually and in real lifeA nonprofit's experiment building a Roblox game to develop charitable habits among children went so well that this year's campaign is expanding. Comic Relief US is launching its second annual “Game to Change the World” campaign. It features a magical new universe on the popular world-building app Roblox.
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