SDCC Marketing: Fox Animation dominates this year’s Brand Blitz; Amazon Prime captures square-footage crown
The Man in the High Castle
, the slightly tucked away and well-walled immersive Amazon effort sports a 40-foot tower with a giant video screen on top highlighting all the series. If the off-the-beaten-track geography of downtown’s MLK and 1st seems just a bit too far, Amazon have partnered with Lyft on scooters to get attendees to the site and around the city.poster is also featured on the parking garage next to the Hilton Bayfront and the well-traveled pedestrian sky bridge.
As in past years, NBC is set up in front of the Hard Rock Hotel, and ABC has taken over the back end of the San Diego Padres’ massive Petco Park with banners for newbies. Also back in the same space, FX looms off the Hilton Bayfront, now with the upcoming Alex Garland high-tech series.
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