The governing aesthetic of social-media crowd-work clips was never agreed upon by the comedians who capitulate to it; it just happens to be the one optimized for the algorithm. Hershal_P writes
where he facetiously tried to create the “perfect Instagram clip” by mimicking the tropes of stand-up videos popular on the platform. “Leave some room for some embarrassing subtitles, because nothing’s funnier than,” he instructed the set’s camera operator. He’s doubled down on his criticisms since, observing on Vulture’spodcast earlier this year that comedians are no longer performing for audiences but for the algorithm.
Even comedians who are skilled at crowd work are playing what Patel terms “a numbers game,” appeasing an algorithm that favors quantity over quality. And it’s not just improvisational aficionados who saturate TikTok’s “For You” pages with fragments of audience banter — it’s also comics whom Kirson describes as “not seasoned” posting clips that are “not great.”parodying what these clips look like at their most monotonous.
What’s left is a larger question about what effect, if any, this trend is having on comedy in the aggregate. Comedy has withstood the rise of gimmicky marketing trends in the past, and each time they prove effective, there are invariably some comedians who embrace it and some who are skeptical. In the internet era alone, comics have resisted posting videos on MySpace in the vein of
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