Comcast’s big rival to Roku and the smart TV is called… Xumo

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Comcast’s big rival to Roku and the smart TV is called… Xumo
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Xumo will compete with Roku, Amazon, Apple, and Google.

Comcast acquired in 2020, which will now go by Xumo Play. Maybe it’s just me, but it feels like Comcast thinks Xumo is a super rad name and wants to use it again just to make sureMuch like the streaming setups offered by Apple, Roku, Google, and Amazon, the Xumo platform will live inside Comcast’s hardware and should let viewers access a network of apps, including the Comcast-owned Peacock and Xumo Play.

As part of its launch, Comcast’s renaming its Flex 4K set-top box to Xumo Stream Box and will call its line of XClass TVs, Xumo TVs. These rebranded devices will become available through Comcast, Charter, Walmart, and “additional distributors” in late 2023. Charter’s chipping in $900 million over the course of several years as part of the deal,

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