Comcast is set to launch Universal Ads, a new advertising platform designed to streamline the ad-buying process for small and medium-sized businesses. The platform will allow advertisers to purchase ad spots across a variety of streaming services owned by major media companies.
Comcast will launch Universal Ads, an advertising platform designed to simplify the ad-buying process for small- and medium-sized businesses. Comcast has signed deals with media companies including NBCUniversal, Warner Bros. Discovery, AMC Networks, Fox Corp., A+E, Roku and others. The platform, which will launch in the first quarter, is meant to attract more ad dollars to media companies' streaming services as advertisers have poured money into tech and social media.
Comcast plans to launch a new advertising platform that will make it easier for smaller businesses to buy ad time — and, the company hopes, to beckon some advertisers away from social media and digital outlets and over to traditional TV's streaming businesses. On Monday, Comcast announced the creation of Universal Ads, a new platform for advertisers to buy spots on premium video content on the streaming businesses of traditional media companies. The announcement comes ahead of the annual CES tech conference in Las Vegas. Comcast has signed partnerships with other media companies, giving advertisers the ability to buy spots on a variety of outlets. So far, Comcast-owned NBCUniversal and ad-supported streamer Xumo are part of the platform, as well as A+E,Universal Ads is intended to create new demand from advertisers who have not traditionally worked with us,' said Mark Marshall, chairman of global advertising and partnerships for NBCUniversal, CNBC's parent company.'And while we're starting with streaming and , in a future state this can be for linear and for agencies as well.' Universal Ads, which will launch in the first quarter, is meant to create an easier experience for advertisers of all shapes and sizes to buy up ad time, which can be a notoriously complicated process in comparison to purchasing ads for platforms such as and TikTok, said James Rooke, president of Comcast Advertising. It's designed to mimic the process of buying ads on social media content and tech platform
COMCAST UNIVERSAL ADS ADVERTISING STREAMING MEDIA COMPANIES
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