The bundling games have officially begun as streamers continue to make TV worse
The next phase of the streaming wars—the one we all saw coming from a mile away—is officially here. In the current entertainment epoch, streaming companies are realizing the obvious truth that their business model is untenable and are now scrambling to reinvent traditional television. First, it was the return of ad-supported programming, specifically antithetical to the original promise of streaming. Lately, it’s been bringing back cable.
Much like Uber for cars or Amazon for books , streaming succeeded by making big promises and undercutting competition, all but killing the original business model only to resuscitate it in ways that are more expensive and less accessible. Now customers will get trapped in tricky bundle subscriptions that are essentially mimicking cable, but unregulated. And all it serves is to give us fewer options and fewer choices as the biggest companies consolidate power.
Netflix Tupelo Mississippi Business Finance Entertainment Culture Brian Roberts Disney Max Pay Television Hulu Streaming Media Product Bundling Archos TV+ Portable Video Player (PVP) Xbox One Software Uber Amazon Nbcuniversal Moffettnathanson Media Video On Demand Technology Internet The A.V. Club
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