One by one titans of media are delicately weighing on deals last month that will reshape the landscape with Comcast CEO Brian Roberts saying AT&T’s move to unload WarnerMedia “speaks for itself…
The hookups, driven by streaming considerations, have put a spotlight on NBU’s, which launched last summer. Roberts said the service is “off to a great start” but acknowledged “the streaming world is extremely competitive.”
The “differentiating” factor was to make Peacock essentially free from the start, adding additional content to a premium version. The pandemic, which axed the Olympics last summer and halted production squeezed the new content the streamer was counting on to help drive awareness.“It was the library and relationships we have with our partners that helped Peacock become a breakout success in the first year.
Of the 42 million sign-ups, execs have estimated about one-third are actively viewing Peacock each month. The WWE Network, which Peacock absorbed in March, has helped stimulate viewing, but the service is still not carried by Amazon Fire TV or Samsung, the No. 1 smart-TV maker in the U.S. That has hampered the rollout, as has the impact of Covid-19 on production.
Meanwhile, “We will continue to invest in our NBC networks and our cable networks and find a great balance,” he said, Cable and broadcast continue “to assist that transition and contribute to value, whether advertising or fees or selling content to the streaming services. So it’s a complicated, totally intertwined ecosystem. Some companies are well positioned to take advantage of that shift,” some aren’t.He skirted a question about whether theme parks would require proof of vaccination.
At the broader company, he said the idea is for “most employees to be back to the office most days” in September.
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