Column: Trump tormentor, whiteboard wizard — it's the brand that matters in California Senate race

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Column: Trump tormentor, whiteboard wizard — it's the brand that matters in California Senate race
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House members like Adam Schiff and Katie Porter used to toil in relative anonymity. But viral videos and countless social media clicks have changed that for some celebrity lawmakers.

Neither was hindered by their personal geography — Schiff rooted in Burbank, Porter in Irvine — or their lack of a significant connection to the Bay Area. Their celebrity status — minted in viral videos, national TV appearances and countless clicks on social media — saw to that.Sen. Dianne Feinstein is one of the most meaningful and accomplished lawmakers Californians ever put in office. She deserves to be remembered for more than her recent decline.

In a lightly populated state such as Wyoming or Montana, with just a lone House member or two, “you’re a big deal as a congressperson,” said Bill Carrick, a longtime Feinstein strategist. California‘s last House member to make it to the Senate was Barbara Boxer, in 1992, and the notion that the Marin County congresswoman could have launched her bid before 500 cheering and stomping Democrats in, say, Long Beach or Laguna Niguel, is utterly fantastical.

Voters are no longer “captive to a piece of media that shows up on their doorstep,” said Democratic strategist Jim Ross. “It’s all digital now, so a story in the San Francisco Chronicle might be read in Bakersfield. A piece in the L.A. Times can be read in Berkeley.”

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