Column: Don't underestimate the power of sneakers (via latimesopinion)
It was the first time an Air Jordan was made for golf, and accolades came from inside and outside of the industry. In fact, the two businessmen — both Morehouse graduates and former national golf champions — have garnered a lot of NBA and hip-hop attention, including from the likes of DJ Khaled, Fat Joe and Phoenix Suns point guard Chris Paul.
“One person isn’t going to change it, but collectively we can encourage all the leaders of the golf industry to see and look at us.”happen to the sport when he came along. But it’s far more productive to shine a light on what did change. “He knocked down the doors, and we picked up where he left off,” Cooper said. “When Tiger came on the scene, I felt like it let some of the leaders off the hook: ‘We don’t have a diversity problem; the best golfer in the world is Black.’ There’s been billions going into junior golf since Tiger, but you still don’t see the diversity.”
The Masters went another 14 years before inviting a Black golfer. Rules and laws change slowly. The ecosystem built around rules and laws changes even more slowly. “We want young persons of color to be into golf, and fashion is one of the barriers,” said Storm, a former colleague and a friend of mine. “People should feel comfortable and not feel like they have to put on a costume. These guys said you could go out and hit some balls and still gonna look fly. You don’t have to jump into some world and try to fit in not dressed the way you normally would.”
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