.Columbia1938 reopened 30 of its U.S. stores in 10 states on Friday.
Columbia Sportswear reopened 30 of its U.S. stores in 10 states on Friday, bringing back more than 250 of its furloughed retail employees.
All employees in the reopened stores will be required to wear face masks, store layouts will be adjusted for proper social distancing and restocking of clothes tried on in dressing rooms will not be put back on shelves for 24 hours, the company said. A big part of that was the creation of Tougher Together, an Instagram Live series featuring several of the brand’s ambassadors and athletes. The series kicked off in April and included question-and-answer sessions with professional skiers, trail runners, anglers and golfers.The most successful of the seven done so far, according to Joe Boyle, Columbia Brand president and son of its chief executive officer Tim Boyle, was with Luke Combs.
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