ICYMI the Pretty Fresh foundation is here ↘️
, the foundation's 42 shades are separated into six different groups: Deep dark, dark, medium dark, medium, light, and fair.
Part of The Pretty Fresh Collection, ColourPop's new range also features concealers, tinted moisturizers, a primer and setting spray — the first two also in a wide variety of shades. The range in foundation and concealer shades is one of the many ways the beauty industry is holding itself accountable regarding diversity and inclusion.in the past for not offering tones to cater to their full customer base. As advocates push for wider representation in the industry, specifically for darker skin tones, more brands have expanded their ranges. Fenty Beauty, Rihanna’s brand, is largely regarded as the catalyst for this push.
When Rih launched her beauty brand in 2017, she did so offering a wide range of products that were inclusive to all skin types. Since then, several other brands — including Maybelline,
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