Female-led beauty brand Colourette is dedicated to formulating makeup specifically for Filipinos, by Filipinos.
#ColouretteBeautyBreakthrough shows how localization paved the way for empowerment through beauty with their newest milestone.
“I was inspired to create Colourette because before, I had a hard time shopping for makeup. Foundations were too light, lipsticks were too pink – I just felt that it was not made with me in mind,” she shares. These initiatives nurtured more active engagements with their community, affectionately referred to as 'Loucarettes', who are central to Colourette's vibrant campaigns.
In 2023, Colourette hosted its first go-see, allowing Filipinos of all shapes, sizes and skin tones to proudly showcase their beauty. Over 400 applicants participated, capping the day off with a renewed sense of confidence. This year, the number of applicants doubled, a testament to the Loucarettes' support in championing empowerment and inclusivity hand in hand with one of the leading local beauty brands in the market.
Today, Colourette achieved another feat for the Philippine beauty industry by being the first makeup brand to secure regional funding of USD 2 million from DSG Consumer Partners, Foxmont Capital Partners and notable angel investors. Foxmont Capital Partners was Colourette's first investor in 2022 and has joined this round again.
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