Colorado’s decades-old Labor Day ski sale tradition could become a thing of the past

“It’s hard to get excited about putting on a ski jacket when you’re about to pass out.”

Thomas Bravo puts custom ski boot inserts out on the retail floor at Christy Sports in Littleton for Powder Daze last year. This year, Powder Daze begins Friday with online sales. Christy Sports, the Colorado retailer that has done the most in recent years to preserve the tradition of Labor Day ski and snowboard sales, will cut a different line this year by shifting those sales to a primarily online format.

England is calling it an “End of Summer Event,” while hinting that in-store ski and snowboard sales are coming in October. “We know what our friends next door are doing,” England said of Epic. “It’s great for them. I hope they’re wildly successful on that shift.” England said the decision also is related to trends and marketing pressures in the outdoor industry as a whole following COVID.“The outdoor industry saw a huge boom,” England said. “That boom did not continue, as booms generally do not, because consumers had gear and the industry was trying to catch up with supply-chain challenges to the point where there was a glut of inventory.

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