Although he went well below .500 in his first year at Colorado, Deion Sanders’ pockets got that much deeper.
“The employee recognition bonus is a discretionary bonus awarded by Athletic Director Rick George for the immense impact Coach Prime has made on the football program, the Athletic Department, and the university in his first season,” the school said in a statement.USA Today added that Sanders was responsible for raising $343 million in “‘earned media’ value” last year, as opposed to the $87 million cultivated in 2022.
However, Colorado’s fairytale 3-0 beginning was met with a sharp fork in the road, as the Buffs concluded the year just 1-8 and dropping the final six matchups. According to Sports Media Watch, the Buffaloes were responsible for five of the 25 most-watched games of the 2023 college football season, headlined by the school’s trip to Eugene to take on the Oregon Ducks.Although the on-field results declined dramatically, the buzz that Sanders established around Boulder came in stark contrast to a program that was largely an afterthought in the six years before.
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