Colorado took a moonshot that landed with a bang, hiring Deion Sanders as head football coach. Sanders spent the past three years at Jackson State.
Sanders' personality also brings with it a high-wattage spotlight that is likely to attract both money and talent that could help turn around the team’s fortunes within one or two seasons. Colorado players now can expect to earn more pay for their names, images and likenesses , much like Sanders has in his national TV commercials for insurance company Aflac.
Colorado has struggled since joining the Pac-12 in 2011 after making one doomed coaching hire after another. The Buffs have had four coaches since then and have fired three of them – Jon Embree , Mike MacIntyre and Karl Dorrell,. The other coach – Mel Tucker – left for a bigger paycheck at Michigan State after only one season in 2019, when his team finished 5-7.
The hope for Colorado is for Sanders to reverse that flow, turning the transfer portal into a resource instead a drain. But that might take some adjustment by the school administration, which has been perceived by fans and alumni as not supportive enough of the football program in the NIL era of college football.
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