The Amazon Prime show about CU football coach Deion Sanders just got half a million dollars in extra cash from the state of Colorado as a film incentive.
, is being filmed in Colorado, with the Centennial State dolling out a monetary incentive for the Amazon Prime production — to the tune of $500,000 — to help foot the bill.
But should Amazon, a billionaire-owned company with gobs of revenue, really be getting handouts from the state like this? Productions that participate in the incentive program must source at least 50 percent of their labor from Colorado to qualify. Out-of-state companies like Amazon must also spend at least $1 million locally to qualify. In-state companies only have to spend $100,000.
Usually, those interested in filming in the state reach out to COFTM and share details like who is involved and what their financing is. Once the office determines that their application is strong, they negotiate an incentive agreement. Then they present it to the state Economic Development Commission, which approves or rejects the proposal.
If a project spends less than expected in the state, the planned rebate could decrease but if it spends more the rebate won’t exceed the original budget’s projection. “Incentives drive the film business,” Zuckerman says.
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