The outerwear brand has tapped artist and streetwear darling Joshua Vides for its centennial capsule.
geared to the slopes have been shared with Italian ski champions over the last century, from Leo Gasperl to Zeno Colò.
Collaborations are an integral part of that innovative mindset. “They are a source of innovation and inspiration, allowing us to step up on our culture,” he said. “We had to do this on the spot… We were able to come together and make a sample in four hours. It was a really quick 24 hours in the headquarters, it was a rollercoaster of emotions for everybody… and I think when you have two like-minded creatives you can make magic,” he said, adding he didn’t have personal connections with or affection for Colmar before the tie-in.
“It’s highlighting the brand and their heritage… what they stand for. Looking at their archives and photos, with people crossing the finish line at the Olympics, all of that needed to be celebrated… to capture those monumental moments that they had,” Vides said.
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