Customers would prefer if designers stopped horsing around with AI.
is facing backlash online for enlisting artificial intelligence in the design process for its latest collection with BAGGU, which features
According to the product listings on BAGGU’s site, only two prints — “Blue Thorns” and “Boxer Plaid” — were “AI-conceptualized,” or created with the aid of the generative AI program, in order “to remix old Collina prints” from the brand’s spring/summer 2024 line “and drive them further.” “Using AI is unforgivable. Horrible for artists and even more importantly the environment,” commented another. “Hurts my heart but I will not be buying from Baggu anymore.”Gamma-Rapho via Getty Images
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