Starting a successful business knows no age—just ask college student Alexa Jane Guinit, who already runs a denim thrift shop of her own. Born in Cebu and currently based in Dumaguete City, Alexa
Starting a successful business knows no age—just ask college student Alexa Jane Guinit, who already runs a denim thrift shop of her own.
She also goes thrift shopping when she returns to Cebu—where she studied from 1st to 12th grade—and brings the denim jeans she curated back to Dumaguete. “Last summer of 2021, I went home to Cebu and I actually released a few collections there,” said Alexa.
“As a business student, I know how risky and tricky starting a business is. At that time, I was afraid to step out of my comfort zone [and] take the risk and responsibility of starting my own business,” said Alexa. However, her drive for growth and exploring outside her safe zone was much greater than the things she feared to do and doubted herself. “I realized I should not be afraid of failures. I should be afraid of not making progress at all.
Despite the newfound opportunity, Alexa still didn’t have a business idea—until one day in July 2020, while she was running errands and passed by a thrift store selling their items at low prices. Alexa said that seeing very few people inside the thrift store made her want to check if she could buy some clothes “for herself.”
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