Sarah Andelman, founder of the iconic store Colette, walked us through Art Basel Shop, the legendary art fair's first-ever retail store.
, a first-of-its-kind retail initiative she’s conceived and curated with the fair. But as Andelman tried showing me artist-made Rubix cubes and bracelets cut from the thinnest strips of paper, she could barely complete a sentence: collectors, fans, and artists interrupted at every turn to gush and pay their respects, and as she guided me toward a quiet corner of Art Basel Paris, she’d often pause mid-sentence to tweak a display or warn VIPs about drinking champagne inside the shop.
ANDELMAN: Yeah. That’s a choice. It’s a lot of work to put together this collection, this object. And I think it’s cool to be able to say to the people here, “It’s only.” But I am 200% for opening an eShop Art Basel shop at some point, and I hope they will one day. But it’s true that people who saw the bag we had, or the Jeff Koons skateboard—the first question on Instagram is, “Is it coming online?” No, it’s only here, for the five days of the fair. Hopefully we sell them here and now.
LOREN: Is it strange to be doing these new projects? I read that you also do consulting with different brands to connect them with artists.
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