Love it or hate it, artificial intelligence is here to stay. And Coca-Cola is getting on board with its new AI creation, Coca-Cola Y3000. Here's how you can get a taste.
, Coca-Cola used AI-generated images to create a mood board for inspiration. It then used AI to create the can, which “showcases liquid in a morphing, evolving state, communicated through form and color changes that emphasize a positive future,” Coke shared about its Y3K motif. “A light-toned color palette featuring violet, magenta, and cyan against a silver base gives a futuristic feel.
Inside the can, fans will find a drink that looks just like classic Coke with its distinct auburn hue. However, the taste isn’t as clear cut, with some early reviewers noting it tastes like fruit punch and others saying it’s like aBut this isn’t just about the soda. Coke’s Y3000 pairs online experiences with real-life event activations. Customers can scan the QR code on the Y3000 package to reach the Creations site, where they can experiment with the “future” 977 years from now.
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