Coke is adding a new flavor to its lineup. Coca-Cola Orange Cream is scheduled to go on sale Feb. 10 in the United States and Canada. The soda mixes cola with orange and vanilla flavors, and will be sold in regular and zero sugar varieties.
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Bottles of Coac Cola chill in a refrigerated case in Coors Field before fans arrive to watch the Seattle Mariners face the Colorado Rockies, April 19, 2024, in Denver. Coca-Cola Orange Cream is scheduled to go on sale Feb. 10 in the U.S. and Canada. It will be sold in regular and zero sugar varieties.. said Monday that it developed the soda, which mixes cola with orange and vanilla flavors, in response to growing consumer demand for the comforting, nostalgic flavor.
Orange cream — first introduced with the Creamsicle ice cream bar in 1937 – has enjoyed a recent renaissance. Olipop, a probiotic soda, introduced an orange cream flavor in 2021. Carvel reintroduced its Orange Dreamy Creamy ice cream last year for the first time since 1972. Wendy’s also debuted an Orange Dreamsicle Frosty last spring.with its signature product. In 2022, it launched Coca-Cola Creations, a series of limited-edition Coke flavors in colorful cans and bottles.
In an interview last year, Coca-Cola’s North American marketing chief, Shakir Moin, said it used to take the company at least a year to develop a new product. But it’s trying to move more quickly. “Consumers are moving faster. The market is moving forward faster. We’ve got to be faster than the speed of the market,” he said.Durbin is an Associated Press business writer focusing on the food and beverage industry. She has also covered the auto industry and state and national politics in her nearly 30-year career with the AP.
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