Coke Can Launch Monster Energy Rival, Arbitrator Rules

Coca-Cola is barred from distributing competitive energy drinks, but an arbitration ruling includes an exception for products marketed under its own brand

Coca-Cola Co. won an arbitration claim against Monster Beverage Corp., clearing Coca-Cola’s way to sell its own energy drink.

Monster had accused Coca-Cola of violating a noncompete agreement the companies struck in 2015. The two companies filed their dispute before the American Arbitration Association in October 2018.

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