Coinbase's clever Super Bowl advert backfired horribly ❌ The exchange mystified viewers by using its time to display a QR code bouncing around the screen 🚀 But its website was overwhelmed by traffic, meaning the page wouldn't load 💔
Coinbase's clever Super Bowl advert backfired horribly after the exchange's website was overwhelmed with traffic — leaving it inaccessible for many.
The exchange used its 60 seconds to display a QR code that bounced around the screen — a retro throwback to the screensaver on DVD players. Its logo only appeared briefly at the end. But as curious visitors whipped out their phones to find out what was being advertised, Coinbase buckled under the pressure. A specially designed landing page wouldn't load, and reports of issues surged on Down Detector."Coinbase just saw more traffic than we've ever encountered, but our teams pulled together and only had to throttle traffic for a few minutes. We are now back and ready for you.
The QR code had directed to a page that invited consumers to sign up for an account in order to receive$3 millionEven though Coinbase's website was only down for a matter of minutes, it would have been enough for impatient viewers to give up and go back to watching the game.
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