Cognac sales surged by a nearly a third last year as American and Chinese drinkers guzzled old vintages, in the latest sign premium drinks makers are putting the pandemic behind them.
Sales of the brandy, produced in the Cognac region of France, rose by almost 31% in value to 3.6 billion euros , industry group BNIC said on Monday.Register
"This growth reflects a real recovery of cognac, as well as new consumption habits," BNIC said in a statement, noting sales had also risen compared with 2019, before the pandemic struck.The news comes after France's champagne industry said last month it expected record sales in 2021, and follows strong results from several spirits companies.Cognac sales to its largest market, the United States, climbed 11%, with 115 million bottles shipped in 2021.
Sales to China, its second biggest, leapt 56% with 34 million bottles shipped, while European sales were up 8% to reach 37.1 million bottles.
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