Coffee Mate's debut Super Bowl commercial featuring Shania Twain's voice as a dancing tongue has taken the internet by storm. The ad, which depicts a man's tongue experiencing pure joy from Coffee Mate Cold Foam, has sparked a whirlwind of reactions, ranging from amusement to bewilderment. The brand's bold and unconventional approach has undoubtedly achieved its goal of generating buzz.
A Super Bowl commercial has, uh, tongued its way into the collective unconscious. On Feb. 9, during Super Bowl 59, various brands vied for the over 37 million sets of eyes glued to television screens — and Coffee Mate ’s first-ever big-game commercial seems to have really stuck out in people’s minds, for better or for worse. In the ad, a man sprays Coffee Mate Cold Foam into a mug and gives it a taste, seemingly slipping into a pop country state of nirvana.
Voiced by Shania Twain, his tongue sings the praises of the cold foam and asks for more. At one point, his tongue even leaves his body entirely, somersaulting into the air as fireworks explode and a crowd cheers. At the end of the clip, his friend joins in and the tagline reads: “A little foam, a lotta fun.” This ad really left an impression on viewers, according to the over-the-top reactions on social media. “Well, @Coffeemate won the coveted ‘What The F*** Did I Just Watch’ award for Super Bowl Ads,” posted one X user. “coffeemate should be fined for that commercial,” wrote another user, and someone else added, “this freaky ass coffee mate commercial HELLO?” “Literally lost it laughing at this one😂,” commented an Instagram user. “Am I entitled to compensation after seeing that Coffee Mate tongue ad?” wondered one X user. “That coffee mate commercial has to be the weirdest commercial so far,” wrote anoter. “No thank you.” Coffee Mate says all this attention on its unique ad was, of course, the point. “The goal of our first-ever Big Game ad was to get tongues talking — and did we ever!” a Coffee Mate spokesperson says in a statement to TODAY.com. “When we set out to capture viewers’ tastebuds, we knew our playful take on the fun feeling of Coffee mate® Cold Foam Creamer was bound to spark opinions. It’s a party that makes your at-home coffee ritual a moment to be remembered. In this case it just happened to be a tongue that had some killer dance moves too.” Though Twain doesn’t physically appear in the commercial, she is arguably its star and said ahead of the ad’s debut that she was “thrilled to be a part” of it as the voice of the tongue — whose name is, by the way, the Foam Diva. “The ‘Gimme Cold Foam’ song is all about embracing your inner popstar and the energy that comes along with taking that first sip of something spectacular,” Twain said in a press release, describing herself as “coffee-obsessed.” Twain also posted about the commerical in her Instagram story on Feb. 9. “adding another jewel to my crown — the queen of cold foam 👑,” she wrote. The best thing about being a woman is the prerogative to have a little tongue, it seems
Marketing Super Bowl SUPER BOWL COFFEE MATE SHANIA TWAIN COMMERCIAL VIRAL ADVERTISING MARKETING COLD FOAM TONGUE
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