Codiciado, the Mexican corridos singer-songwriter who struggled following the loss of his visa, talks to Billboard about his career rebirth.
). And with its success, the group was helping define the urban style of Rancho Humilde, the Los Angeles-based label known for its modern take onThen, on a cannabis possession charge, Codiciado’s visa was revoked at the U.S.-Mexico border that April. He’d migrated to the States in 2016, working in Southern California’s agricultural fields to support himself as he tried to get his music career off the ground.
The group organized and recorded a concert by the end of the year, drawing millions of views on YouTube; one of those videos amassed 233 million views alone. Its frequent new releases helped it cultivate a loyal fan base, and soon the band was headlining festivals throughout Tijuana. The following year, Rancho Humilde signed the act and it came to the U.S.
“He was at the forefront of this new wave of corridos,” says Chris Den Uijl, another member of Codiciado’s management team. “He was one of the first to show up in Air Force 1s and have a more progressive style.”Since late last year, Den Uijl has overseen Codiciado’s touring strategy alongside Aaron Ampudia, with whom he co-founded festivals including Baja Beach Fest and Sueños.
With legal assistance and the proper paperwork, Codiciado returned to Southern California with a new visa in 2023. Earlier this year, he completed the aptly named — and very successful — five-date Ando Enfocado tour; Live Nation is producing a second, eight-date run that will take Codiciado from coast to coast in September and October.
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