The 90s trend designed to last forever.
caught up with Parkhurst ahead of the brand's debut to chat about her love for the '90s and where she's planning to take her budding bucket hat empire.How has your previous experience in photography contributed to the creation of COCOBUNNY?
When the idea started developing for COCOBUNNY, I immediately put these elements into play. My ideas for campaign imagery, films, music to go along with it, the entire production and creative side started taking off. I've helped build brands from the start; I've rebranded and I've worked with large brands for over 10 years, so given the chance to do this for myself was particularly exciting.
Launching a small business is ambitious, but especially during a pandemic. Why did you decide to dive in, right now? It really is. It's also such a good time for new ideas; chaotic times always bring evolution. The idea of starting a brand has been in the back of my mind for a while; I really saw a space in the market for boutique hats. Bucket hats being as beloved as they are, so many brands would feature one or two in their collections.bucket hat brand, sitting at an elevated level, made in LA, using top quality materials and being treasured pieces to go down in history.
The slogan for COCOBUNNY is"nostalgia for the future" just for this reason. It brings you back to that era and uses that for motivation for the future. Nostalgia for the future especially became apparent in the last year and a half while we were waiting for life to return to some sort of normalcy. We all are looking forward to life evolving, while reflecting back.Creating an elegantly crafted accessory that is of high quality and also timeless is so essential.
United States Latest News, United States Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
Looks Like Bennifer May Be Getting Pretty Serious?J.Lo was reportedly seen touring 'at least one school' in Los Angeles, where Ben Affleck lives, last week
Read more »
Leonardo DiCaprio Buys ‘Modern Family’ Star’s Los Angeles Home For $7.1 MillionLeonardo DiCaprio bought ‘Modern Family’ star’s Los Angeles home for $7.1 million
Read more »
Delta Air Lines Flight Diverted After Passenger Tries To Break Into CockpitThe Los Angeles to Nashville flight made an emergency landing in Albuquerque after other passengers and crew zip-tied the man.
Read more »
12 Art Books to Invest in NowFrom thought-provoking documentary photography to Polaroids of Los Angeles youth culture from the late 1980s to early 1990s, these are the art books to buy for your bookshelf or coffee table.
Read more »
The Kid LAROI Sets Chart Airplay RecordThe Sydney-raised, Los Angeles-based chart-champion The Kid LAROI busts a longstanding radio airplay record in his homeland, and unveils a deal with Scooter Braun.
Read more »
'The Mod Squad' actor Clarence Williams III dies at 81Clarence Williams III, who played Linc Hayes in 'The Mod Squad,' died at his home in Los Angeles after battling colon cancer, his manager Peg Donegan told CNN in a statement Sunday.
Read more »