American tennis star Coco Gauff will grace the iconic orange Wheaties box in time for the 2024 U.S. Open.
“It is an honor to be on the next Wheaties box, especially as the legendary Billie Jean King passes the historic ‘Wheaties Champion’ title onto me,” said Gauff. “I’ve had so many role models in this sport help guide my professional and personal journey, and I hope to keep empowering the next generation to also work hard and dream big.”on Tuesday, Aug. 20, to celebrate the transition of greatness.
Gauff has displayed her tenacious spirit in spaces that go beyond the tennis court. She is known to use her voice to fight social and racial inequalities while working to make tennis more accessible for children in underprivileged communities. Full guide to record-breaking prize money at the 2024 US Open
“At the age of 20, Coco Gauff is already showing the world that anything is possible when you dare to dream — the definition of a Wheaties Champion,” said KC Glaser, senior brand experience manager for Wheaties. “We are thrilled to recognize Coco as our newest Wheaties champion amid her incredible season on the court and her ongoing activism work off the court.”
Gauff’s limited edition Wheaties box will be available at major retailers this month starting for $6.19.
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