The story is in many ways too much.
They like to take apart old conventions and give them an absurdist, post-modern spin.
“What’s funny is that we thought it would be difficult because of the subject matter. But surprisingly, they were excited right from the jump and didn’t shy away from the movie, its tone or even its title,” says Miller. “We thought at some point, someone was going to say, ‘Well you can’t call it ‘Cocaine Bear.’ You have to call it ‘A Walk in the Woods.’”
Though the title meant “Cocaine Bear” would be limited from some advertising platforms, the filmmakers describe the studio as interested in leaning into what made the film distinct from the all the options viewers are inundated with. Nothing, it turned out, could cut through all the noise like “Cocaine Bear.”
The bear, named Cokie, was a CGI concoction created by Weta FX with Allen Henry, a stunt man and student of Andy Serkis, performing motion capture. He wore all black and walked on all fours with prosthetic arms. The rest of the cast includes Keri Russell, Margo Martindale, Alden Ehrenreich, O’Shea Jackson and Ray Liotta. It’s one of Liotta’s final performances before his, and one that connects back to his similarly cocaine-laced performance in “Goodfellas.
“It could win best picture and it’s the zaniest idea out there,” Lord says. “For the scale of that movie, it’s a huge hit. What we’re after is demonstrating that these movies can be original and fun and surprising and they can be hits.”
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