Coca-Cola’s AI-Generated Holiday Ad Draws Backlash

Coca-Cola is facing controversy after recreating its iconic 1995 “Holidays Are Coming” campaign by using artificial intelligence. The company is not the first to receive criticism for using A.I. to promote its products. NBC’s business correspondent Brian Cheung reports for TODAY.

You can’t generate the holiday spirit with artificial intelligence — at least, according to social media. On Nov. 12, the brand dropped its latest “Holidays Are Coming” commercial. Since 1995, the holiday-themed ads depict folks in snowy surroundings happily welcoming festive lights and a big rig full of ice-cold soda pop into town. This year, though, some of the ads were made with generative AI.

It has no idea how to reproduce that type of joy that we get in the December season. “It’s less festive, more creepy holiday vibes,” another TikToker said. “Honestly the worst part is them saying ‘real magic’ at the end of the ad,” said another TikToker, adding that the ad “ruined Christmas and their entire brand.” “AI is going to steal so many jobs, and a company like Coca-Cola actually using it and endorsing it is very bad for the rest of the world,” the same TikToker continued.

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