All-new holiday short films from CocaCola have been unveiled on PrimeVideo.
Coca-Cola has been intrinsically linked with the winter holiday season in several ways for decades, with the company embarking on a new initiative that brings short films to Prime Video to highlight how cultures celebrate the season worldwide. Christmas Always Finds Its Way consists of multiple shorts and, while they incorporate Coca-Cola, offer a longer format to tell stories that traditional commercial spots don't afford.
"Christmas Always Finds Its Way, streaming now on Amazon Prime Video in more than 100 countries and on YouTube in the Philippines, New Zealand, Argentina, Chile, and Bolivia, shares diverse stories of human connection and triumph over adversity to show that the holidays always bring people together.
"Christmas Always Finds Its Way represents the brand's entry into longer-form branded entertainment, which provides an opportunity to explore themes in greater depth than a 30-second commercial. The films express the range of emotions of the holiday season, and are intended to be watched independently."
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