Coca-Cola is pulling its newest ‘permanent’ flavor from store shelves

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Coca-Cola is pulling its newest ‘permanent’ flavor from store shelves
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Weird History Food is gonna turn this up to 11 with the History of Energy Drinks. Energy drinks, namely Red Bull, Monster, and the always pleasant Four Loko are pretty well-known and popular brands, but they weren't the first energy drink. No, that actually happened way back in the 1960s in Japan.

NEW YORK — Coca-Cola is discontinuing the production of its new Spiced flavor just six months after the soda hit shelves, marking the end of a disappointing attempt to attract younger drinkers. The company said in a statement that Coca-Cola is “always looking at what our customers like and adjusting” its flavors.

“As part of this strategy, we’re planning to phase out Coca-Cola Spiced to introduce an exciting new flavor in 2025,” a spokesperson said. The short lifespan of Spiced Coke is surprising, because the company promoted it as a permanent flavor. Coca-Cola didn’t provide a specific reason for axing Spiced, although lack of awareness of the new offering and confusion about the flavor probably contributed to lackluster sales. People are also reading… Coca-Cola introduced Spiced Coke in February with a splashy ad campaign. The beverage blended the traditional Coke flavor with raspberry notes. Spiced was created to attract Gen-Z drinkers, who have a thirst for punchier flavors, and soda giants have ceded some of their flavor innovation to pluckier upstarts, like Olipop and Poppi. For the past several years, Coke has been routinely updating its lineup with limited-time offerings, such as a new Oreo-flavor soda. It has also released some ambiguously flavored limited-time Cokes, including “Dreamworld,” “Starlight” and “Byte” flavored Coca-Cola. It also partnered with DJ Marshmello on a flavor that did not taste like marshmallow. But Coke intended Spiced to become a permanent addition to its lineup because its research found that an “increase in consumer willingness to try a spiced beverage” and that raspberry was selected more than 5 million times on its Freestyle drink machines in 2022, which the company “often uses for inspiration” for new flavors, according to Sue Lynne Cha, the company’s vice president of marketing for North America. “Consumers are looking for more bold flavors and more complex flavor profiles,” Cha previously told CNN. “That’s a trend we started to see in food but also in beverage, and we thought that was a unique space for us to play in.” Coca-Cola does not break out sales of individual Coke flavors, and the drink wasn’t mentioned in Coke’s most recent earnings call. Coke’s second-quarter net revenue rose 2.9%, but volumes of the company’s North American sales, where Spiced was sold, slumped 1%.Food & Cooking It's pumpkin spice season: 17 fall coffee drinks ranked from healthiest to unhealthiest Food and drink items that are highly restricted or banned in the US Snacks and other food items banned in the US Silver dragées Foie gras Flamin' Hot Cheetos Swan Sassafras oil Junk food Sea turtles Bushmeat Lazy Cakes Horse meat Raw milk Ortolan Redfish Black pudding Mirabelle plums Japanese pufferfish Authentic brie Casu marzu Shark fins Absinthe Haggis Four Loko Kinder Eggs Food and drink items that are highly restricted or banned in the US Epoisses cheese Silver dragees Foie gras Flamin' Hot Cheetos Konjac jelly candies Tonka beans Wild abalone Soda with brominated vegetable oil Kangaroo meat Swan Sassafras oil Queen conch Sea turtle Mont d'Or Bushmeat Lazy Cakes Horse meat Raw milk Ortolan Redfish Mirabelle plums Bird's nest soup Camembert Japanese pufferfish Brie de Meaux Fresh ackee Casu marzu Shark fins Absinthe Haggis Stornoway Black Pudding Beluga caviar The original Four Loko Kinder Surprise Eggs Junk food Satisfy your cravings With our weekly newsletter packed with the latest in everything food.

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