Coca-Cola Starlight Flavor to Hit Shelves Next Week
Friday a first-of-its-kind item that was inspired by “the infinite possibilities of space” — a starlight flavored beverage.
Even though it’s unclear what starlight tastes like, the company hinted in its announcement that it combines the signature Coca-Cola taste with “unexpected touches, including a reddish hue and cooling taste sensation” that will evoke the “feeling of a journey to space.”who already tried the beverage said the new flavor tastes like “cream soda, caramel flavor” with a cotton candy smell.
“It all started by asking ourselves how we could bring the magic and mystery of the cosmos to life, sip by sip, in a quintessentially Coke way,” said Oana Vlad, Coca-Cola’s senior director of global brand strategy. “We set out to make the intangible, tangible.” The release of the new flavor is a part of the beverage giant’s effort to attract new Gen Z consumers through, which will introduce a series of unexpected beverages and experiences across physical and digital worlds.
For the digital side of the starlight campaign, Coca-Cola will host a concert that features pop singer Ava Max using Augmented Reality technology. Those who are interested in the concert can scan their can or bottle.
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Coca-Cola launches 'Starlight' limited-edition drink inspired by spaceRobert Pearlman is a space historian, journalist and the founder and editor of collectSPACE.com, an online publication and community devoted to space history with a particular focus on how and where space exploration intersects with pop culture. Pearlman is also a contributing writer for Space.com and co-author of 'Space Stations: The Art, Science, and Reality of Working in Space” published by Smithsonian Books in 2018. He previously developed online content for the National Space Society and Apollo 11 moonwalker Buzz Aldrin, helped establish the space tourism company Space Adventures and currently serves on the History Committee of the American Astronautical Society, the advisory committee for The Mars Generation and leadership board of For All Moonkind. In 2009, he was inducted into the U.S. Space Camp Hall of Fame in Huntsville, Alabama. In 2021, he was honored by the American Astronautical Society with the Ordway Award for Sustained Excellence in Spaceflight History.
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Coca-Cola introduces a first-of-its-kind flavorCoke's new flavor is out of this world. At least, that's the idea behind Coca-Cola Starlight, a new limited-edition version of the classic soda that comes in regular and zero sugar.
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Coca-Cola launches 'Starlight' limited-edition drink inspired by spaceRobert Pearlman is a space historian, journalist and the founder and editor of collectSPACE.com, an online publication and community devoted to space history with a particular focus on how and where space exploration intersects with pop culture. Pearlman is also a contributing writer for Space.com and co-author of 'Space Stations: The Art, Science, and Reality of Working in Space” published by Smithsonian Books in 2018. He previously developed online content for the National Space Society and Apollo 11 moonwalker Buzz Aldrin, helped establish the space tourism company Space Adventures and currently serves on the History Committee of the American Astronautical Society, the advisory committee for The Mars Generation and leadership board of For All Moonkind. In 2009, he was inducted into the U.S. Space Camp Hall of Fame in Huntsville, Alabama. In 2021, he was honored by the American Astronautical Society with the Ordway Award for Sustained Excellence in Spaceflight History.
Read more »
Coca-Cola introduces a first-of-its-kind flavorCoke's new flavor is out of this world. At least, that's the idea behind Coca-Cola Starlight, a new limited-edition version of the classic soda that comes in regular and zero sugar.
Read more »
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