The holidays are coming!
Coca-Cola's iconic Christmas truck will be making a comeback this year and promises to be 'bigger and better' than ever.
With the theme for those attending of “Your Presence is Your Present”, Coca-Cola Great Britain will donate the equivalent of up to 100,000 meals to those in need throughout the festive season. As well as capturing the perfect seasonal selfies in front of the iconic red truck, this year’s tour is bigger and better than ever before, with a magical ‘winter market’ setting, featuring fun activities for all to get involved with. This year’s sparling Christmas experience also offers fun opportunities - from giggle-inducing ‘elfie selfie’ shots, to QR codes that access a host of interactive games, plus food huts that will serve up delicious seasonal tastes.
“We’re also extremely pleased to continue our relationship with FareShare and for every person that visits the Truck Tour, we’ll donate the equivalent of a meal on their behalf, supporting those most in need this festive season.” Marc Powell, RNIB’s Accessibility Innovation Lead, said: “It’s great to see that one of the world’s biggest brands, is championing the inclusion of accessibility as part of the conversation around how we can make the customer experience better for blind and partially sighted people.
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